Solihull Moors Foundation proudly announces its official partnership with leading skincare brand NIVEA, supporting its Women’s football team

The partnership, will see out the rest of this season and continue until the end of the 2026 season, supporting the team’s performance and experience as a Tier 4 football team playing in the Women’s football pyramid.

NIVEA will be the official Player of the Match sponsor, recognising outstanding performance in every match and supporting sportsmanship within Solihull Moors Women. The brand has also sponsored the playing kit for the duration of the partnership, operating as the primary front of shirt sponsor and will be providing the team with exclusive bundles to help players keep their skin healthy throughout the season.

The team had experienced challenges at the start of the season as they faced removal from the League Plate competition, as a result of forfeiting a cup game against West Bromwich Albion Women, as well as a complete changeover of the staff team and the departure of several players.

NIVEA’s decision to partner with the team comes as a direct response to these challenges, with the brand identifying an opportunity to support the local club. “We are thrilled to welcome Solihull Moors Women as a partner,” states Paul Price, General Manager at Beiersdorf, the parent company of NIVEA which itself occupies its UK headquarters in Solihull.

Price adds: “As a team known for their skill, spirit and dedication to the game, we’re delighted to support these incredible athletes and further enhance their ability to thrive in their passion – whether that be on or off the pitch. Solihull Moors is a pillar of our local community and an opportunity to support the women’s team felt like a natural extension of our commitment to Care Beyond Skin.”

Alex Liddiard, player for Solihull Moors Women, commented: “A massive thank you to NIVEA for backing the Women’s team and our community!Their support is helping to equip our players and enhance the experience for all at Solihull Moors Women. It’s uplifted the team and helping us to foster excellence in our sport from a grassroot level, so we can maintain peak performance.”

Jordan Murphy, Head of Football at Solihull Moors Foundation, added: “We are delighted to officially announce our partnership with NIVEA who will be our front of shirt sponsor as well as our player of the match sponsor for the remainder of the 24/25 season and the full 25/26 season. It’s fantastic that a globally recognized brand such as NIVEA shares our passion for progress in Women’s sport.

This partnership shines a spotlight on the incredible talent and potential within women’s football beyond the top two tiers. With the support provided by NIVEA, we not only hope to empower our own team but also contribute to the growing recognition and celebration of women’s football at all levels. We are proud to be working together to inspire the next generation of players and fans.”